February 7, 2013

OPI at New York Fashion Week, Nicole by OPI Kellogg's Collaboration!

OPI will be partnering with 12 fabulous designers for the upcoming Fall/Winter 2013 New York Fashion Week! These designers include: BCBG, Elizabeth and James, Hervé Léger, Chloë Sevigny for Opening Ceremony, Holmes & Yang, Jenni Kayne, Houghton, Lauren Moffatt, Joie, Karen Walker, Candela, and Joanne Mastroianni. 
 

OPI Joins Jenni Kayne for New York Fashion Week Fall/Winter 2013
 OPI joined Jenni Kayne today for the Fall/Winter 2013 presentation. Models wore OPI nail lacquer in MonSooner or Later. This bright coral red hue added a bold pop of color to the collection's mix of dark camel, black, nude, emerald and gold. The nails complemented a similarly bright shade on lips. Please view the attached images for a look at the presentation, including a close-up shot of the nails against Jenni Kayne's deconstructed paisley done with bold absinthe yellow. Photos can be credited to OPI. 
 MonSooner or Later

MonSooner or Later
MonSooner or Later
MonSooner or Later
MonSooner or Later
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OPI Walks The Runway with BCBGMAXAZRIA for New York Fashion Week!
OPI joined BCBGMAXAZRIA in kicking off Mercedes Benz Fashion Week this morning at Lincoln Center. Models walked the runway wearing OPI nail lacquer in Black Onyx topped with a coat of OPI Matte Nail Envy for a slightly matte finish with a little gloss. The dark nails provided a great complement to the black, white and blue hues, bold prints, and firs that were showcased in the Fall/Winter 2013 collection. View the photos below to see some of the backstage action!
Black Onyx topped with a coat of OPI Matte Nail Envy
I love seeing beautiful Asian models at #NYFW! :)
Black Onyx topped with a coat of OPI Matte Nail Envy
Black Onyx topped with a coat of OPI Matte Nail Envy
Black Onyx topped with a coat of OPI Matte Nail Envy
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OPI Joins Candela for New York Fashion Week Fall/Winter 2013!
OPI joined designer Gabriela Perezutti for the Candela presentation today at Lincoln Center. Models wore OPI nail lacquer in Don't Pretzel My Buttons. (One of my favorites! Fun fact, I won an OPI Twitter giveaway for this nail polish color! See my post HERE.) This warm nude shade nicely complemented the collection's rustic, romantic feel. Please view the attached images for a backstage preview.
Don't Prezel My Buttons
Don't Prezel My Buttons
Don't Prezel My Buttons
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OPI Struts the Catwalk with Houghton for New York Fashion Week! 
OPI joined designer Katharine Polk for the Houghton show today! The models wore tips painted with OPI nail lacquer in Samoan Sand and topped with an extravagant lace featured in several of Polk's designs. The nails were then given a slightly pointed oval shape for a one-of-a-kind look.
OPI nail lacquer in Samoan Sand and topped with an extravagant lace featured in several of Polk's designs.
A close up picture of one of the dresses featuring the lace.
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NICOLE BY OPI ANNOUNCES COLLABORATION WITH KELLOGG’S® SPECIAL K®
Three custom shades available with the purchase of eligible Special K products

@NicoleByOPI and @SpecialKUS offers free bottle of lacquer with purchase of @SpecialKUS product in April
Nicole by OPI announces that the brand will be producing three custom nail lacquer shades for Kellogg’s® Special K® beginning in April to pair with a campaign encouraging women to “show off your confidence with color.” Shoppers will have the opportunity to receive free full-size bottles of Nicole by OPI nail lacquer by signing up for the Kellogg’s Family Rewards program and entering codes from specially marked boxes of Special K products, while supplies last.

The three custom shades include: Challenge Red-y (crème red), Pros & Confidence (crème turquoise) and Be Ama-Zing! (crème pink).

With the purchase of three eligible Special K products, consumers will receive the shade Challenge Red-y. After submitting the purchase codes from eight eligible Special K products, consumers will receive all three lacquers – Challenge Red-y, Pros & Confidence and Be Ama-Zing!

“Nicole by OPI is delighted to partner with Kellogg’s to offer such an exciting reward to Special K consumers,” says Suzi Weiss-Fischmann, Nicole by OPI Executive VP & Artistic Director. “At our company, we always say that nail lacquer can change your look – and your outlook. In working with Kellogg’s Special K, we hope to inspire and motivate women who are striving for beauty both inside and out.” This promotion will be available in the US where Special K products are sold.

About Nicole by OPI:
Nicole by OPI offers a salon-quality range of bold, fashion-forward nail lacquers. The brand’s heritage is based in OPI’s well-established foundation of excellence in both color and technology, providing premium products to a broad range of consumers looking for trendsetting nail lacquers.

About Kellogg Company:
At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2012 sales of $14.2 billion, Kellogg is the world’s leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company.  Every day, our well-loved brands nourish families so they can flourish and thrive. These brands include Kellogg’s®, Keebler®, Special K®, Pringles®, Frosted Flakes®, Pop-Tarts®, Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Coco Pops®, Mini-Wheats®, and many more. To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit www.kelloggcompany.com.
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OPI joined Chloë Sevigny for Opening Ceremony at its official New York Fashion Week debut Saturday. Inspired by the Occupy Wall Street movement, the line had a ‘60s flare featuring a color palette of black, pink, baby blue and cream. OPI nail lacquer in My Very First Knockwurst, which was also worn by Sevigny for the collection’s Fall/Winter 2013 look book, added a warm neutral complement to the eclectic clothing.

The presentation was held at St. Mark’s in the Bowery and featured five girl bands playing songs round-robin style while the models, including designer Sevigny, held signs with rotating slogans. Please check out the attached images for a behind-the-scenes sneak peek and a look at the presentation.




 

6 comments:

  1. Awesome post!! Thanks for sharing!

    http://jezzdallasmakeup.blogspot.com/

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    1. Isn't the Nicole by OPI collaboration with Kellogg's interest?! :)

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  2. The collab colors look great! Interesting how they are marketing this. Time to buy some special k products haha XP

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    1. More women must enjoy Special K than men! :)

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  3. ohhh i loveeee this collab! so neat.. i especially love those lace nails!

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    1. Have you tried any of the peel & stick nail polishes? I've seen some lace patterns by Sally Hansen and OPI. :)

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Thank you for your comments!