DOVE®CHOCOLATE AND NICOLE BY OPI®RING IN THE NEW YEAR
WITH AN IRRESISTIBLE SWEEPSTAKES
25,000 winners to receive DOVE® Dark Chocolate-inspired nail lacquer kit
(WOW! That's a lot of winners!)
Better After Dark
Promises in the Dark
HACKETTSTOWN, N.J. (Jan. 3, 2014) – DOVE® Dark Chocolate and NICOLE by OPI® celebrate the New Year with the launch of the “Discover Your Dark Side in the New Year Sweepstakes.” The Facebook-based promotion will randomly award 25,000 entrants with two exclusive NICOLE by OPI® nail lacquer shades inspired by DOVE® Dark Chocolate: “Better After Dark” and “Promises in the Dark.”
As the #1 solid dark chocolate on the market, the unique, silky-smooth taste of DOVE® Dark Chocolate lives up to people’sexpectations of what chocolate should taste like. Available in four varieties, including new DOVE® Silky Smooth Sea Salt Caramel Dark Chocolate, DOVE® uses carefully selected cocoa beans to deliver its signature taste and a special process that delivers the unique, silky-smooth texture.
“In 2014, we want to encourage people to discover the delicious taste of DOVE® Dark Chocolate, which offers a creamy taste experience that shatters the perception that dark chocolate tastes bitter,” said Roy Benin, Chief Consumer Officer, Mars Chocolate North America. “With this sweepstakes, we’re putting the silky-smooth taste of DOVE® Dark Chocolate at people’s fingertips with the always smooth nail polish experience from NICOLE by OPI®.”
Enter the “Discover Your Dark Side in the New Year Sweepstakes”
From now through February 5, 2014, DOVE®Chocolate Facebook fans can enter once per day for a chance to win one (1) of the 25,000 NICOLE by OPI®kits, which include:
§A coupon for a free DOVE® DarkChocolate Bar (1.34 oz. - 1.44 oz.)
§Better After Dark NICOLE by OPI® Nail Lacquer Bottle
§Promises in the Dark NICOLE by OPI® Nail Lacquer Bottle
To enter, simply “like” the DOVE® Chocolate Facebook pageand click on the Sweepstakes tab (https://www.facebook.com/dovechocolate/app_548734081871225) to enter your name, email address, shipping address and date of birth. The Sweepstakes is open to legal residents of the 50 United States who are age 13 or older on or before December 27, 2013. All winners will be selected at random by an independent agency in the week following the sweepstakes.