Encore of a Colorful Collaboration!
Nicole by OPI Partners with Kellogg’s® Special K® on Nail Lacquer Launch
Expanding on the momentum of last year’s partnership, Nicole by OPI has once again collaborated withKellogg’s® Special K® to launch three custom nail lacquer shades for its "Shine Brighter" campaign. The campaign inspires women to be their best selves - healthy, confident and positive, to look better, feel better, and shine brighter.
“Nicole by OPI is excited to offer exclusive lacquers to Kellogg’s Special K consumers for a second time, because last year was such a big hit!” says Suzi Weiss-Fischmann, Nicole by OPI Executive VP & Artistic Director. “We encourage women to show off their confidence in a positive way through color. When you look good, you feel good!”
The three custom shades include: Challenge Red-y (crème red), Live in the Momentum (crème blue) and My Sol Shines Brighter (crème coral). Shoppers will have the opportunity to receive free full-size bottles ofNicole by OPI nail lacquer by signing up for the Kellogg’s Family Rewards program and entering codes from specially marked boxes of Special K products, while supplies last.
With the purchase of three eligible Special K products, consumers will receive the shade Challenge Red-y. After submitting the purchase codes from five eligible Special K products, consumers will receive two lacquers -Live in the Momentum and My Sol Shines Brighter.
Nicole by OPI Signature edition Special K packages designed by Suzi Weiss-Fischmann will be available exclusively at Target. The designer packages are available only for select flavors (Original, Red Berries & Chocolatey Delight).
Nicole by OPI formulas are long-lasting, fast-drying, and salon-quality. This promotion will be available April 2014 in the US where Special K products are sold.