July 19, 2011

OPI Pink Shatter!


Hot off the press!


Let’s Shatter Breast Cancer!


OPI Announces New Pink Shatter: Pink of Hearts Nail Lacquer to Support
Susan G. Komen for the Cure®


OPI launches the limited edition Pink Shatter: Pink of Hearts Nail Lacquer to support Susan G. Komen for the Cure® in its promise to save lives and end breast cancer forever. The 2011 Pink of Hearts edition will follow in the footsteps of its namesake 2007, 2008, 2009 and 2010 Nail Lacquers in raising awareness of breast cancer for the fifth year in a row, during the months of September and October (National Breast Cancer Awareness Month). Unlike previous shade incarnations, this year’s Pink of Hearts Nail Lacquer marks the debut of fan-favorite Shatter coat in OPI’s first pink shade.
“We are continuing to support Susan G. Komen for the Cure in the hopes of increasing breast cancer awareness, while inspiring and empowering women. The organization’s dedication to this cause is unwavering,” remarks Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “OPI is proud to join with Susan G. Komen for the fifth consecutive year to offer Pink Shatter: Pink of Hearts. By launching our first-ever Pink Shatter coat, we hope this exciting new textured hue will generate lots of awareness for this cause.”
Each bottle of Pink Shatter: Pink of Hearts has a special pink-ribbon tag and pink cap wrap to call attention to breast cancer awareness. OPI will also be making its annual donation of $25,000 to Komen for the Cure. Pink Shatter coat contains no DBP, Toluene, or Formaldehyde, and it also features OPI’s exclusive ProWide™ Brush for the ultimate in application.
The limited edition Pink Shatter: Pink of Hearts will be available throughout the months of September and October 2011 at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $8.50 ($10.95 CAN) suggested retail for each Nail Lacquer.
For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!


About Susan G. Komen for the Cure®
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure, which is now the world’s largest breast cancer organization and the largest source of nonprofit funds dedicated to the fight against breast cancer with more than $1.9 billion invested to date. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org or call 1-877 GO KOMEN.

9 comments:

  1. i'm loving all of your posts!! don't forget to keep us up-to-date on everything outside of makeup too! i miss your shopping posts and your Chanel obsession LOL! $2600 seems pretty cheap for a jumbo compared to their current prices, right!? Its only going to get higher though =\

    Random question but which do you prefer, the LV Trevi or the Chanel Cerf? My boss was asking which is probably the better investment and I couldn't even decide! so of course I thought of you! haha

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  2. @Gjee I haven't been shopping much! I've been saving mostly, but still buying nail polish and makeup here and there. How about you?

    I think your boss should get both! They're such different bags. I would say the Chanel one is more mature (it reminds me of an Hermes bag for some reason). The Trevi is definitely younger in my opinion. I really like both bags! lol

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  3. oh this is a great idea! i can't wait to see swatches of this.

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  4. Love this pink! Not a shatter fan, but I love the color!!

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  5. awww so cute! i'll definitely pick this one up since it's for a good cause

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  6. When does this come out?? I'll get it for my bridesmaids!

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  7. Gorgeous! I'd love to see this on your nails!

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Thank you for your comments!