Lacquerous is the first membership based luxury nail polish sharing club that entered the beauty market yesterday November 13, 2012. It's been deemed the
"Netflix for Nails."
I have a handful of Chanel polish, and May is one of my favorites. If I had the chance to swatch and wear more Chanel nail polish, I would!
From my understanding,
You sign up for Lacquerous for $18/month, get 3 luxury nail polishes to use/swatch, and then mailed it back in a pre-paid envelope for the next subscriber/customer. At first, you think to yourself,
What? Sharing? But after a few minutes, I thought about how it's really no different than picking out a nail polish to use at a nail salon. All nail polish contains Ethyl Acetate. No bacteria, fungus or otherwise can live in nail polish. I pretty much grew up in a nail salon, and each bottle of polish lasts a pretty long time before it's used up. One bottle of polish can probably service well over 50 clients in it's lifetime!
The brands they offer include:
(I also included the retail prices of the polishes for you.)
Chanel $26
Dior $23
Tom Ford Beauty $30
MAC $17.50
Deborah Lippmann $18-$20
NARS $18
Butter London $14
OPI Designer Series $12.50
How often do we finish a bottle of nail polish, right? For $18, you could
almost own 1 luxury bottle of polish,
OR you now have the option of spending $18 on Lacquerous to try
3 high end nail lacquers bottles each month. It's not for everyone, but it's definitely a fun new way to think about nail polish for the nail polish enthusiasts. ^_^
Remember, Tom Ford Beauty polish retails for $30.
Thirty bucks! I only have 1 bottle and that's because I got lucky enough to buy it from a blog sale for twenty something dollars.
I learned about Lacquerous earlier today and thought it would be a fun
topic to share with you and hear what
your thoughts are on this new idea. There was a TIME article about Lacquerous that I read and
retweeted on my Twitter. You can read it
here.
I heard it's starting off as an invitation only service, and from reading the TIME article, Lacuqerous already has 2,500 people on waiting lists on their first day.
I contacted Lacquerous to get more information earlier today after reading their website (which is very well done in my opinion) and I got a reply with their
official press release, below:
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“Netflix for Nails” Brings Luxury Lacquer Brands to Your Front
Door: Chanel, Tom Ford, Dior, and More
(November 13, 2012 | New York, NY): Move over Netflix lovers
– there’s a more glamorous evening waiting in your mailbox…. and it will
literally paint the town red! Beauty junkies will go nuts over Lacquerous,
a “Netflix for nails” type service - where personally chosen designer nail
polish hues are delivered right to your doorstep. When you’re done, swap out
old shades for new shades!
Lacquerous (www.lacquerous.com), a
new beauty start-up launching today, November 12, 2012 is expected to bring
some buzz to the billion-dollar plus nail market. The online subscription
service offers members a choice of three premium nail polish shades from brands
like Chanel, Butter London, Tom Ford,
Dior, Dolce and Gabbana, MAC for just $18 a month.
Lacquerous bills its members monthly – three shades for $18 -
and membership is free. Once your membership is activated, log in at www.lacquerous.com, pick your shades and
within 2-3 days they’ll arrive. You have 30 days to try and wear the luxury
lacquer before shipping them back and requesting your next batch. Lacquerous
offers beauty lovers an opportunity to stay in season and on top of the
latest fashion trends. Lacquerous is starting out with a
collection of nine brands and 70 unique shades but plans to expand over the
next few months.
According to The NPD Group, a market research firm based in
NYC, prestige make-up sales at US department stores grew 8% in the first half
of 2012 to $1.8 billion while unit sales were up 4% to $74 million. The biggest
winner, producing the largest growth, was nail color increasing a whopping 70%,
as reported recently by WWD and Fashionista. In fact, the nail industry has
seen a steady growth over the recession with nail polish beating out lipsticks
as the top-selling item.
“Women want to try these high-end nail lacquers and there’s
no way to do that without spending $23-$30 bottle. Lacquerous allows members
to keep up with seasonal runway trends, try luxury beauty brands and not break
the bank”, says co-founder and marketing executive Ashlene Nand. Liza Kindred, founder
of Third Wave Fashion and fashion tech start-up consultant, continued, “It’s a
successful business model that we’ve seen before with handbags, clothing and of
course movies. We hope that the beauty industry and its consumers will embrace
it and have fun!”
Now, my questions for you!!
Do you think $18/month is a good deal for a luxury nail polish sharing service?
As a beauty nail blogger, I feel it would be worth it for me just to be able to swatch the high end nail polish for my nail blog "portfolio."I also like the idea of Lacquerous because it prevents hoarding...
I have well over 300 bottles of nail polish right now in my house. You can only wear so many colors in a day. lol I guess you can say this subscription service is a minimalist's dream..that is if they're into nail polish. :)
You can also get a manicure for under $18 and get a fresh coat of shared average nail polish that will only last 1 week. I guess it really depends on what your nail budget looks like, right?
How often do you change your nail polish?
I change my weekly, and sometimes every other day if I'm swatching polishes for my blog.
I really want to hear what you think! Please leave me a comment letting me know what you think! I've been dying all day to get home to talk/blog about this with you!
WHAT DO YOU THINK ABOUT LACQUEROUS? :)
Tell me!
It's currently an awesome topic of debates, check out this tumblr post from Lacquerous.
www.mistobox.com 
